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Marketing Insights

Business Charting A New Direction

Business Charting A New Direction

BUSINESS Charting A New Direction :Continued prosperity or even survival may depend on how quickly and effectively a Firm is able to chart a new direction. Consider these examples. With consumers increasingly using smart phones for directions and maps, Garmin, the biggest maker of GPS devices. Found sales decline rapidly …

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Customer Empowerment

Customer Empowerment

Customer Empowerment :Marketers are helping consumers become evangelists for brands by providing them resources and opportunities to demonstrate their passion. Doritos held a contest to let consumers name its next flavor. Converse Asked amateur filmmakers to submit 30-second short films that demonstrated how the iconic sneaker brand inspired them. The …

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The Behavioral Targeting Controversy

The Behavioral Targeting Controversy

The Behavioral Targeting Controversy :The emergence of behavioral targeting is allowing compares to track the online behavior of target customers and find the best match between ads and prospects. Tracking an individual’s internet usage behavior relies on cookies randomly assigned numbers, codes, and data that are stored on the user’s …

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MONITORING SATISFACTION

MONITORING SATISFACTION

MONITORING SATISFACTION :Many companies are systematically measuring how well they treat customers, identifying the factors shaping satisfaction. And changing operations and marketing as a result. Wise firms measure customer satisfaction regularly because it is one key to customer retention. A highly satisfied customer generally stays loyal longer, buys more as …

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Creating Innovative Marketing

Creating Innovative Marketing

Creating Innovative Marketing :When IBM surveyed top CEOs and government leaders about their priorities. Business-model innovation and coming up with unique ways of doing things scored high, IBM’s own drive for business-model innovation let to much collaboration, both within IBM and externally with companies, governments. and educational institutions. Then-CEO Samuel …

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GOAL FORMULATION

GOAL FORMULATION

GOAL FORMULATION :Once the company has performed a SWOT analysis, it can proceed to goal formulation, developing specific goals for the planning period. Goals are objectives that are specific with respect to magnitude and time. Most business units pursue a mix of objectives, including profitability. Sales growth, market share improvement …

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