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Marketing Insights

INTERNAL MARKETING

INTERNAL MARKETING

INTERNAL MARKETING: Internal marketing, an element of holistic marketing, is the task of hiring training, and motivating able employees who want to serve customers well . Smart marketers recognize that marketing activities within the company can be as important-than those directed outside the company,s staff is ready to provide it. …

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Forecasting and demand measurement

Forecasting and demand measurement

Forecasting and demand measuremen:Understanding the marketing environment and conducting marketing can help to identify marketing opportunities. The company must then measure and forecast the size, growth, and profit potential of each new opportunity, Sales forecasts prepared by marketing are used by finance to raise cash for investment and operations; by …

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THE TECHNOLOGICAL ENVIRONMENT

THE TECHNOLOGICAL ENVIRONMENT

THE TECHNOLOGICAL ENVIRONMENT:The essence of market Capitalism is a dynamism that tolerates the creative destructiveness of technology as the price of progress. Transistors hurt the vacuum-tube industry; autos hurt the railroads. Television hurt newspapers; the internet hurt them both. when old industries fight or ignore new technologies, they decline. Tower …

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The Natural environment

The Natural environment

The Natural environment:In Western Green parties have pressed for public action to reduce industrial pollution. In The United states, Experts have documented ecological deterioration, and watchdog groups such as a sierra Club And friends of the earth commit to political and social action. Steel companies and public utilities have invested …

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ETHNIC AND OTHER MARKETS

ETHNIC AND OTHER MARKETS

ETHNIC AND OTHER MARKETS :Ethic and racial diversity varies across countries. At one extreme is japan, Where almost everyone is native Japanese; At the other extreme is the united states, 12 percent of whose people were born in another country. As of the 2010 census, the growth population was: White …

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Analyzing The Macro-environment

Analyzing The Macroenvironment

Analyzing The Macro-environment :Successful companies recognize and respond profitably to unmet needs and trends.   NEEDS AND TRENDS Dockers was created to meet the needs of baby boomers who could no longer fit into their jeans and wanted a physically and psychologically comfortable pair of pants. Enterprising individuals and companies …

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Dagging into Big Data

Dagging into Big Data

Dagging into Big Data :Although unverified one popular estimate says 90 percent of the data that has ever existed was created in the past two years. In one year, people stored enough data to fill 60.000 libraries of Congress. YouTube receive 24 hours of video every minute. The world’ s …

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Cultivating Customer Relationships

Cultivating Customer Relationships

Cultivating Customer Relationships Companies are using information about customers to enact precision marketing:Designed to build strong long-term relationships. Information is easy to differentiate. Customize, personalize, and dispatch over networks at incredible speed. But that capability cuts both ways. For instance customers now Comparison-shop Quickly and easily through sites such as …

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COLLECTING INFORMATION AND FORECASTING DEMAND

COLLECTING INFORMATION AND FORECASTING DEMAND

COLLECTING INFORMATION AND FORECASTING DEMAND Making Marketing Decisions in a fast-Changing World is Both An And A Science :Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring forecasting. And adapting to the environment. Comp-bell is one of …

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