Home / Marketing Management (page 3)

Marketing Management

COMPONENTS OF A MODERN MARKETING INFORMATION SYSTEM

COMPONENTS OF A MODERN MARKETING INFORMATION SYSTEM

COMPONENTS OF A MODERN MARKETING INFORMATION SYSTEM :The major responsibility for identifying significant marketplace changes fails to the company’s marketer’s Marketer’s have two advantage for the task disciplined methods for collecting information and (2) time spent interacting with customers and observing competitors and other outside groups. Some firms have marketing’s …

Read More »

Cultivating Customer Relationships

Cultivating Customer Relationships

Cultivating Customer Relationships Companies are using information about customers to enact precision marketing:Designed to build strong long-term relationships. Information is easy to differentiate. Customize, personalize, and dispatch over networks at incredible speed. But that capability cuts both ways. For instance customers now Comparison-shop Quickly and easily through sites such as …

Read More »

COLLECTING INFORMATION AND FORECASTING DEMAND

COLLECTING INFORMATION AND FORECASTING DEMAND

COLLECTING INFORMATION AND FORECASTING DEMAND Making Marketing Decisions in a fast-Changing World is Both An And A Science :Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring forecasting. And adapting to the environment. Comp-bell is one of …

Read More »

Business Charting A New Direction

Business Charting A New Direction

BUSINESS Charting A New Direction :Continued prosperity or even survival may depend on how quickly and effectively a Firm is able to chart a new direction. Consider these examples. With consumers increasingly using smart phones for directions and maps, Garmin, the biggest maker of GPS devices. Found sales decline rapidly …

Read More »

The Buying Decision Process: The Five-Stage Model

The Buying Decision Process: The Five-Stage Model

The Buying Decision Process: The Five-Stage Model The basic psychological processes we have reviewed play an important role in consumer’s actual buying decisions. Table 6.2 provides a list of some key consumer behavior questions marketers should ask in terms of who, what, when, where, how, and why. Smart companies try …

Read More »

Customer Empowerment

Customer Empowerment

Customer Empowerment :Marketers are helping consumers become evangelists for brands by providing them resources and opportunities to demonstrate their passion. Doritos held a contest to let consumers name its next flavor. Converse Asked amateur filmmakers to submit 30-second short films that demonstrated how the iconic sneaker brand inspired them. The …

Read More »

The Behavioral Targeting Controversy

The Behavioral Targeting Controversy

The Behavioral Targeting Controversy :The emergence of behavioral targeting is allowing compares to track the online behavior of target customers and find the best match between ads and prospects. Tracking an individual’s internet usage behavior relies on cookies randomly assigned numbers, codes, and data that are stored on the user’s …

Read More »

MONITORING SATISFACTION

MONITORING SATISFACTION

MONITORING SATISFACTION :Many companies are systematically measuring how well they treat customers, identifying the factors shaping satisfaction. And changing operations and marketing as a result. Wise firms measure customer satisfaction regularly because it is one key to customer retention. A highly satisfied customer generally stays loyal longer, buys more as …

Read More »