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Marketing Management

INTERNAL MARKETING

INTERNAL MARKETING

INTERNAL MARKETING: Internal marketing, an element of holistic marketing, is the task of hiring training, and motivating able employees who want to serve customers well . Smart marketers recognize that marketing activities within the company can be as important-than those directed outside the company,s staff is ready to provide it. …

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Forecasting and demand measurement

Forecasting and demand measurement

Forecasting and demand measuremen:Understanding the marketing environment and conducting marketing can help to identify marketing opportunities. The company must then measure and forecast the size, growth, and profit potential of each new opportunity, Sales forecasts prepared by marketing are used by finance to raise cash for investment and operations; by …

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THE TECHNOLOGICAL ENVIRONMENT

THE TECHNOLOGICAL ENVIRONMENT

THE TECHNOLOGICAL ENVIRONMENT:The essence of market Capitalism is a dynamism that tolerates the creative destructiveness of technology as the price of progress. Transistors hurt the vacuum-tube industry; autos hurt the railroads. Television hurt newspapers; the internet hurt them both. when old industries fight or ignore new technologies, they decline. Tower …

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The Natural environment

The Natural environment

The Natural environment:In Western Green parties have pressed for public action to reduce industrial pollution. In The United states, Experts have documented ecological deterioration, and watchdog groups such as a sierra Club And friends of the earth commit to political and social action. Steel companies and public utilities have invested …

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ETHNIC AND OTHER MARKETS

ETHNIC AND OTHER MARKETS

ETHNIC AND OTHER MARKETS :Ethic and racial diversity varies across countries. At one extreme is japan, Where almost everyone is native Japanese; At the other extreme is the united states, 12 percent of whose people were born in another country. As of the 2010 census, the growth population was: White …

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Analyzing The Macro-environment

Analyzing The Macroenvironment

Analyzing The Macro-environment :Successful companies recognize and respond profitably to unmet needs and trends.   NEEDS AND TRENDS Dockers was created to meet the needs of baby boomers who could no longer fit into their jeans and wanted a physically and psychologically comfortable pair of pants. Enterprising individuals and companies …

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COLLECTING MARKETING INTELLIGENCE ON THE INTERNET

COLLECTING MARKETING INTELLIGENCE ON THE INTERNET

COLLECTING MARKETING INTELLIGENCE ON THE INTERNET :Online customer review boards, discussion forums, chat rooms, and blogs can distribute customer’s experience or evaluation to other potential buyers and, of course, to marketers seeking information. Here are five places to find competitor’s product strengths and weaknesses online.   Independent customer goods and …

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Dagging into Big Data

Dagging into Big Data

Dagging into Big Data :Although unverified one popular estimate says 90 percent of the data that has ever existed was created in the past two years. In one year, people stored enough data to fill 60.000 libraries of Congress. YouTube receive 24 hours of video every minute. The world’ s …

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Internal Records

Internal Records

Internal Records :To spot important opportunities and potential problems, marketing managers rely on internal reports of orders sales,prices,costs, inventory levels, receivables, and payable s.   THE ORDER-TO-PAYMENT CYCLE The heart of the internal records system is the order to payment cycle. Sales representatives, dealers, and customers send orders to the …

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