Home / Emirates

Emirates

GLOBAL COMMUNICATION STRATEGIES

GLOBAL COMMUNICATION STRATEGIES

GLOBAL COMMUNICATION STRATEGIES: Changing marketing communications for each local market is a process called communication adaptation. If it adapts both the product and the communications, the company engages in dual adaptation. Consider the message everywhere, varying only the language and name, General Mills positions its Hagen-Dazs brand in term of …

Read More »

GLOBAL PRODUCT STRATEGIES

GLOBAL PRODUCT STRATEGIES

GLOBAL PRODUCT STRATEGIES: Developing global product strategies requires knowing what types of product or services are easily standardized and what are appropriate adaption strategies. PRODUCT STANDARDIZATION Some products cross borders without adaption better than others, and consumer knowledge about new products is generally the same everywhere because perceptions have yet …

Read More »

The Natural environment

The Natural environment

The Natural environment:In Western Green parties have pressed for public action to reduce industrial pollution. In The United states, Experts have documented ecological deterioration, and watchdog groups such as a sierra Club And friends of the earth commit to political and social action. Steel companies and public utilities have invested …

Read More »

MONITORING SATISFACTION

MONITORING SATISFACTION

MONITORING SATISFACTION :Many companies are systematically measuring how well they treat customers, identifying the factors shaping satisfaction. And changing operations and marketing as a result. Wise firms measure customer satisfaction regularly because it is one key to customer retention. A highly satisfied customer generally stays loyal longer, buys more as …

Read More »

Creating Innovative Marketing

Creating Innovative Marketing

Creating Innovative Marketing :When IBM surveyed top CEOs and government leaders about their priorities. Business-model innovation and coming up with unique ways of doing things scored high, IBM’s own drive for business-model innovation let to much collaboration, both within IBM and externally with companies, governments. and educational institutions. Then-CEO Samuel …

Read More »

GOAL FORMULATION

GOAL FORMULATION

GOAL FORMULATION :Once the company has performed a SWOT analysis, it can proceed to goal formulation, developing specific goals for the planning period. Goals are objectives that are specific with respect to magnitude and time. Most business units pursue a mix of objectives, including profitability. Sales growth, market share improvement …

Read More »